Clients making news
Look what we’ve been doing lately.
CLIENT: LILLY’S LITTLE LUNCHBOX
OUTLET: NEWS.COM.AU
A dietitian was waking up early every day in order to prepare nutritional meals her daughter would love when she had a light bulb moment.
Cara Aprile, who has a background in dietetics, set her alarm for 5.30am every morning to prepare her daughter’s school lunches.
“I’m obviously very pedantic about what goes into her lunch boxes given that I am a dietitian,” Ms Aprile told news.com.au.
CLIENT: PLEASANT STATE
OUTLET: SMART COMPANY
A spate of growing Australian startups has turned to equity crowdfunding to build businesses and seize new opportunities, as founders seek backing from existing customers over outside investors.
Eco-friendly cleaning product brand Pleasant State is among the latest crop of startups to seek funding through Birchal, after having initially bootstrapped its enterprise through an Indiegogo campaign.
The award-winning company is seeking expressions of interest to help fund its next stage of growth, as it seeks new domestic retail partnerships and expansion into global markets.
CLIENT: SAINTLY
OUTLET: BODY + SOUL
A non-alcoholic drink that gives people a "cognitive buzz"? We bet you're wondering what the hell we’re talking about, or whether it's even possible to get tipsy off alcoholic-free cocktails.
Trust us, we felt the same. But then we got wind of Noot, a new 0% beverage packed with herbal extracts, or nootropics, that can help boost concentration and memory. And according to Noot's founders, it's light enough to ease drinkers into a relaxed state, while also energising the mind.
FEATURE: REMO GIUFFRE
OUTLET: STUDIO 10
Remo Giuffre is a master entrepreneur, who helped bring the global phenomenon Ted X to Australia. He's also the man behind the award-winning REMO General store, renowned for selling quirky gifts – always with an interesting backstory. Remo Giuffre joins Studio 10 for a show and tell of his latest innovative and intriguing items.
CLIENT: EVEE
OUTLET: WOMEN LOVE TECH
Australia’s exclusively electric car sharing platform – evee – is enabling its car hosts to earn some pretty handy money on the side. The platform works much the same as Airbnb and Stayz, allowing owners to rent out their cars when not in use so they can earn additional income.
Slava Kozlovskii is the founder of evee and he explained how electric car ownership used to be reserved for Australia’s elite, but with the evee EV car sharing platform, ownership is now possible for most Australians.
CLIENT: NO LIGHTS, NO LYCRA
OUTLET: 9 HONEY - PARENTING
Imagine going to a hall with a room full of strangers. The lights go off. The music goes on. And you dance like nobody’s watching.
No Lights No Lycra is the wholesome Aussie fitness phenomenon that made dancing in the dark take off around the world.
CLIENT: XALI ORGANICS
OUTLET: DAILY MAIL
A young beauty entrepreneur who created her own eyelash growth serum is now selling one bottle every three minutes.
Kasey Giarratana, from Melbourne, used to spend $2400 every year eyelash extensions, but decided to instead invest that money elsewhere and launched Xali Organics in June 2021 selling a natural eyelash growth serum.
By using the product, the brand claims customers will notice longer, thicker lashes in as little as one to six weeks.
FETAURE: EILIDH MACKENZIE-HUNTER OF LUXUP
OUTLET: THE DAILY MAIL
An urgent warning has been issued to Australians after a new teeth whitening trend surfaced is said to lead to 'damaging' consequences. Hundreds are turning to DIY methods to avoid medical bills only to be left with ongoing issues.
Eilidh Mackenzie-Hunter, teeth whitening specialist and Sydney founder of teeth whitening business LUXUP, told FEMAIL the results can be 'damaging' and 'catastrophic'.
CLIENT: EVEE
OUTLET: BUSINESS NEWS AUSTRALIA
A crowdfunding round for electric car-sharing platform evee hit its maximum target overnight of $1.6 million as retail investors flocked to grab a slice of the fast-moving company.
The former head of developer delight and media at Atlassian and the former marketplace director of Canva joined in on evee’s raise, enabling the company to push forward with its global aspirations.
The average investment from the 618 backers was $2,479 - well above the $1,600 average across Birchal’s platform - further demonstrating Australians' appetite to support the scaleup.
In addition, an extra $70,000 on top of the $1.6 million came through in the final hour of the raise - with those contributing to the oversubscription to land on a waitlist in case any existing investments fall through.
CLIENT: CARLA FROM BANKSTOWN
OUTLET: ROLLING STONES
There aren’t many people who could (deliberately) mispronounce the former NSW Premier Gladys Berejiklian’s name at the height of her pandemic powers, and still get a call from “Gladys Butter Chicken” on their birthday.
But that’s exactly what Carla From Bankstown did.
Carla is the brainchild of Benjamin James. She’s a sassy, no-nonsense woman from Sydney’s Bankstown who loves efficiency, hates time wasters, loves the word “gronk” and would not, under any circumstances, let the increasingly loathed then-Prime Minister Scott Morrison talk to her beloved (pretend) boss Berejiklian.
