CLIENT: PLEASANT STATE
OUTLET: SMART COMPANY
A spate of growing Australian startups has turned to equity crowdfunding to build businesses and seize new opportunities, as founders seek backing from existing customers over outside investors.
Eco-friendly cleaning product brand Pleasant State is among the latest crop of startups to seek funding through Birchal, after having initially bootstrapped its enterprise through an Indiegogo campaign.
The award-winning company is seeking expressions of interest to help fund its next stage of growth, as it seeks new domestic retail partnerships and expansion into global markets.