The Birchal team has worked with Drew Lambert and DL COMMS on a number of successful campaigns. As Australia’s leading equity crowdfunding platform, our clients are forward thinking entrepreneurs and businesses capable of disrupting industries. With proven experience in this space, Drew is always top of mind when our clients ask for PR recommendations. Drew’s passion for distilling these unique stories for the media is first-rate. Every client’s Holy Grail is to have their campaign talked about on TV; Drew has achieved this goal with every campaign so far. PR is vitally important component to the marketing of our campaigns – without it, our clients wouldn’t be as successful as they have been.

MATT VITALE, CO-FOUNDER OF BIRCHAL EQUITY CROWDFUNDING

 
 

If you are lucky enough to have Drew Lambert as your publicist (because all the best PRs are choosy about their clients) you will not be disappointed. He is the most well connected, hardest working, creative, loveable person to work with. All of his skills in spotting news angles, selling in stories and even his wine writing background came in extremely useful for the campaign I used him for. I had more press than I could be bothered waking up for. (He even offered a wake up service for me!) He runs a tight ship. He doesn't waste money or lie to you about the newsworthiness of your campaign, when a lot of other PR firms will talk absolute bollocks to get your money. I was very reluctant to use a Publicist because of my past experience with them. I was once ripped off by a terrible shyster of a PR firm and I've also been the journalist getting hounded by them. They were usually clueless interns with no news understanding who were very easy to hang up on. No one hangs up on Drew. Journalists wait for his call because he always has a good story for them and they respect him. His relationships in the industry are incredibly rare. I will never use anyone else for my PR ever again.

RENEE BUNSTER, FOUNDER OF BUNSTERS HOT SAUCE

 
 

Drew is the most competent PR agent I have ever worked with. He went above and beyond anything we ever expected and kept in touch with me throughout our campaign. He put our other PR agents to shame (so much we got rid of them) and we're looking forward to working with Drew on an ongoing basis. Oh and I almost forgot, his media training was next level, thank you so much Drew!!!!!!

ANNA ROSS, FOUNDER OF KESTER BLACK BEAUTY BRAND
 

 
 

In my opinion, Drew Lambert is the best publicist in Australia. His output and work ethic is of the highest standard. I have worked with him for almost two decades and he has never failed to deliver outstanding results and to leverage guerrilla marketing and embraces new ideas to maximise our budget. His creativity and PR comes with my absolute recommendation.

CHrissie Maus, general manager of chapel street PRECINCT
 

 
 

Drew helped us achieve a record-breaking crowdfunding campaign. He really drove the campaign forward by securing excellent coverage throughout the campaign. Drew is highly experienced and professional. Thank you Drew.

FIONA MANCINI, Brand manager of montu MEDICAL CANNABIS

 
 

DL Comms have been my go-to PR agency for more than 5 years and over that time I have moved away from using anyone else. Drew the founder of DL Comms not only takes care of every detail but has given me so many extra media opportunities through his extensive PR experience and database of great colleagues. Whether I've approached him for PR help across medical, wellness, technology, in-clinic or online he has had me covered and been integral to my businesses being successful. It's a pleasure to recommend Drew and DL Comms!

DR ZAC TURNER, MEDICAL PRACTITIONER & FOUNDER OF CONCIERGE DOCTOR
 

 
 

I cannot highly recommend Drew enough and same with everyone who has used Drew before. He is incredible passionate about what he does and goes above and beyond for his clients. We experienced firsthand that whether I am messaging at 7AM or 11PM, he will respond because he understands that time is of the essence. He knows exactly how to get media excited about his stories and works his magic to make it happen. We were on Channel 7, Channel 10, Apple News, Herald Sun, The Daily Mail , Business Insider, news.com.au... just to name a few. You work with the best, you get the best. Force of Nature.

JENNY LE, FOUNDER oF bubble tea club

 
 

As Australia’s leading independent ATM deployer, we tasked DL COMMS to promote the conversion of our CashConnect ATM Plus devices with technology that will allow people who prefer to use cash to easily donate to charities. We received national coverage in every capital city on primetime Channel 7 News, which positioned Banktech as the leaders in ATM deployment while also aligning our brand with credible charities. DL COMMS included us at every stage of their impressive strategy and it felt comforting to know we were in great hands.

GINA SKINNER, MARKETING AND INDUSTRY MANAGER OF BANKTECH ATM MACHINES

 

In 2020, Drew and DL Comms worked on our brand and pulled off one of the widest reaching PR campaigns I've ever seen. We had a great story; Drive-In Live Concerts during Covid, and Drew got us live spots on every morning show, and had TV crews from every major channel in the country there on the day. Our story was on every evening news program, write-ups in something like 100 print and online publications, and even international stories in the New York Times, Washington Post, and a live interview on the BBC. The professionalism of this team is astounding - Drew knows exactly what we needed to do, to have a successful campaign. And they handle a large variety of scopes too - we've used DL Comms for multiple brands of ours now, including our touring Anti-Bullying school shows. They targeted exactly who we needed, which in that case was live TV, school magazines, and print publications - and we had huge success there too, including live interview on the Today show. We couldn't possibly recommend Drew and DL Comms highly enough. If you want someone who knows what you need, and knows exactly how to pull it off - Drew's the guy you want.

SAMWISE HOLMES, MANAGING DIRECTOR OF ACTION REACTION ENTERTAINMENT

 
 

Drew is fearless, creative, resourceful, adaptable, well connected, and can spell. What more could you want from a PR person! In an industry notorious for excuses, Drew relentlessly and reliably delivers outstanding results, and is a joy to work with.

TONY GORDON, BRAND FACTION ON BEHALF OF KELLOGg’s nutri grain, sultana bran, & special k

 
 

We found Drew indirectly - we were releasing a small indie feature film and couldn't believe how much large press it was getting. We tracked down the PR driver of that (Drew) and have engaged him for, effectively, every film PR campaign we undertake. What we value above all else are two things:1) his strategic thinking and boundary pushing creative ideas 2) his adaptability as plans by necessity change. He is a fearless and tenacious bulldog securing A-list media coverage. It makes a material difference for all of the film that are lucky enough to experience his media magic wand

DAVId doepel, managing director of ON demand.filmS

 
 

Drew really launched Good Empire to the world. Not only did he deliver us the big exposure promised, and then some, but he helped guide our messaging, and took on our mission as his own. Such a pleasure to work with Drew, and we'll be doing so again. Genuine article.

ANDRÉ EIKMeier, founder of good empire APP

 
 

We first got in touch with Drew through an associate’s recommendation to help publish an architectural proposal we envisioned for Sydney. Drew was very attentive and was personally invested in our goal. He brought in a different perspective and was comfortable to challenge and guide us in our approach to address the broader public. His deep connection within the media industry allowed our vision to gain a far-reaching audience, more so than we ever expected. The exposure of our project and the discourse around it has been immeasurable and I cannot recommend Drew Lambert enough as a publicist.

CLINTON COLE, FOUNDER AND MANAGING DIRECTOR OF CplusC ARCHITECTURAL FIRM

 
 

Drew managed to secure awesome mass media coverage for the launch of 1Question app. He did what he said he would do, when he said he would do it. If there was a clone of Drew in the U.S. - we would use him for our U.S. launch!

issac elnekave, founder of 1question APP

 
 

Drew is a PR machine, able to get coverage of even the most hard to get categories (not that beer is one of those!). Drew did great work driving the PR of our crowdfunding campaign for Beer Cartel. If you are looking for someone who can walk the walk and talk the talk Drew is your go to guy.

Richard kelsey, co-founder of beer cartel ONLINE RETAIL

 
 

Working with Drew and the team at DL comms is a breeze. They are well connected in the media world, creative and very pro-active - so much so that it is often us that struggle to keep up with the amount of activity they are arranging. Organising media interviews is thorough and they make sure it all goes smoothly. It's rare you get this level of service form any industry. Love em!

julian ilich, founder of tiller rides E-BIKES

 
 

We gave DL COMMS tight timeframe to help promote GiggedIn’s story. Drew’s counsel was swift and the results were immediate. Within days we were being interviewed by Channel 7 News with our story being syndicated across Australia. DL COMMS cut to the heart of what our message was and why it was relevant to our several target markets. Drew gets it done and we are looking forward to working with DL COMMS again in the future.

edwin onggo, founder of giggedin live music subscription platform

 
 

Working with DL COMMS was an absolute pleasure! Drew is an amazing PR professional who gets results because he gets his clients. Understanding our business and where we needed to get to with our campaign ensured the best approach was taken. Drew proved thorough, transparent and efficient. Would highly recommend DL for anyone needing to promote themselves, their business or a project. Thanks guys!

geoff moore, founder of reel house productions, Film producer

 
 

LIGHTS – CAMERA – ACTION! Is the first thing that comes to mind when asked to describe DL Comms. Drew is the man that makes it all happen! The results speak for themselves.

Drew and the team helped us achieve a very successful campaign with his fun, creative, professional, and resourceful knowledge. He is a dream to work with and goes above and beyond to achieve the best outcome for us and our brand. He did not disappoint.

We came to him with a vision, and he worked with us, hand in hand to create one of the best campaigns we’ve ever seen – on top of that he went out of his way to help with our photoshoot on Bondi beach. Like seriously, there is nothing this man won’t do!

VAN NGUYEN, CO-FOUNDER, SCRUB LAB

 
 

Working with Drew has been an experience of a lifetime for my brand, Paire. His ability to secure a feature on A Current Affair was a turning point for us, and we couldn't be more grateful. The feature not only generated a 5x return on investment, but it also helped to raise the profile of our brand and bring in new customers.


Drew is a PR wizard, working with speed and delivering results every time. He truly understands the media landscape and goes the extra mile for his clients.

NATHAN YUN, CO-FOUNDER OF PAIRE SOCKS

 
 

Drew said he would get us on channel 7 prime-time news and he delivered! Such a pleasure working with a true professional upholding the highest professional standards in the industry. Drew's PR strategy fuelled our equity crowdfunding campaign resulting in a $1M raise.

ANDRIUS PETROŠIUS, CHIEF TECHNOLOGY OFFICER AT KINDSHIP

 
 

After being recommended highly, we engaged Drew @ DL COMMS to help us deliver coverage across business and consumer channels. Drew made some big promises early (prime time coverage and leading biz mastheads) and he absolutely delivered on them. The best bit....he won't sugar coat things. Trust in his experience and you'll get a great result!

BEN LEMON, HEAD OF MARKETING AT LYKA PET FOODS

 
 

Drew is godsend. If anybody asks us if we ever had a turning point for our business, The Sneaker Laundry, it would be the day I gave Drew a call and said "Help us please". Due to our shortcomings, we gave Drew a day's notice before our campaign went live. Instead of sending us packing, he got us nationwide coverage across literally every major news outlet in Australia and beyond. Drew is somebody evidently so in-demand, yet will always somehow find a way to put your needs first and make you feel like his only client. For us, I could safely say that without Drew, our campaign would most definitely have failed.


You'll never find a more dedicated, passionate, or driven individual than Drew. His attention to detail and experience in PR is beyond what I could ever have imagined.

EUGENE CHENG, FOUNDER AND CEO OF THE SNEAKER LAUNDRY

 
 

Cannot recommend highly enough. Drew consistently goes above and beyond for his clients and he delivered such amazing results for our company.
Because of Drew we received numerous print and television exposure throughout or campaign and as a result we set Australian records with our crowdfunding campaign.


Honestly, if you're after a PR agent, Drew will do an incredible job for you and will leave no stone unturned to get you the best results possible.

MARCUS SIEGEL, CO-FOUNDER OF THREADHEADS

 
 

There's a reason why Drew Lambert is known as the best in the business . . . because he is!! Drew is a proper old-school PR practitioner with extensive contacts in the media and the ability to get stories the best coverage possible. He also happens to be great to work with. Highly recommended!

NICK SHERIDAN, OWNER OF 99TH MONKEY

 
 

Drew is the King of PR in Australia. He got coverage across every major TV, radio and news media when I predicted the Australian Federal Election 2022. He was fun to work with, dedicated and cut through the noise. Together, we achieved great heights and I am now dubbed 'The Election Whisperer'. He's the master. I only work with those that have achieved Mastery.

ELISA CHOY, ECONOMIST & DATA STRATEGIST AT MAVEN DATA

 
 

Drew did an amazing job in getting coverage for us on all major media outlets. He provided strong guidance and advice which proved very helpful and we are overwhelmed with the results. Would definitely recommend working with Drew!

EDWIN LOW, FOUNDER & CEO OF SECRET SNEAKER LAUNDRY

 
 

An absolute pleasure to work with, efficient, attentive and thorough. Most importantly, produced results far beyond expectations and worked tirelessly to continue delivering a fantastic outcome.

ABDUL AZZAM, CO-FOUNDER OF SICKY APP

 
 

Drew is an incredible PR professional. I've worked with many PR companies in my career and I've NEVER seen results like this.


We received unprecedented media coverage for The Sydney Skinny - in fact we got 54 media pieces!
Drew works hard, prides himself in getting results and when required, he rolls up his sleeves and get hands on to help. The best in the business by a country mile.

TANIA TAYLOR, ORGANISER OF THE SYDNEY SKINNY

 
 

Drew said he would get us on channel 7 prime-time news and he delivered! Such a pleasure working with a true professional upholding the highest professional standards in the industry. Drew's PR strategy fueled our equity crowdfunding campaign resulting in a $1m raise.

ANDRIUS PETROSIUS, OWNER OF KINDSHIP

 
 

Drew is truly one of the greats. A PR wizard, capable of conjuring up phenomenal results from a spell book of relentless hard work, world class connections and an outcome focussed modus operandi. He sees the bigger picture, appreciates the granular detail to get there and picks the quickest path to achieving it. A brilliant bloke in all senses of the word. One we’re honoured to have worked with for our Spencer Tunick collaboration which made headlines around the world. A milestone we couldn’t have reached without his very generous help. Thank you for being you Drew. You push us to be all we can. Eternally grateful. With love, the team at Skin Check Champions. 

Together, we are making skin cancer history. 

SCOTT MAGGS (FORMELY KNOWN AS JIMMY NIGGLES ESQ.), FOUNDER & CEO OF SKIN CHECK CHAMPIONS

 
 

I cannot emphasize enough how Drew is truly the best in the PR industry. Upon our initial phone conversation, I immediately knew that Drew was the one for me. He attentively listened to my objectives and presented his own goals, displaying his creativity and professionalism.

As we are all aware, PR can be quite costly, but I firmly believe that working with Drew is one of the best investments I have ever made. I shared my business goals with Drew, and I was pleasantly surprised by the additional goals he had in mind for me. He has a keen understanding of what it takes to excel in the industry.

My business is highly specialized, and I have had numerous meetings with other PR firms that failed to grasp its intricate structure. However, Drew was always five steps ahead of me, providing valuable ideas and motivation, making the entire process seamless and straightforward. I believe that Drew will be a crucial part of my life for many years, helping me attain my growth and development goals.

If you are searching for ways to expand your business, increase your media outreach, and ensure that your voice is heard, I highly recommend Drew. He is an expert in his field and works tirelessly until the job is completed to your satisfaction. When I revisited our contract, I was amazed to see that Drew had surpassed his promised deliverables. He truly goes above and beyond to ensure his clients' satisfaction.

In conclusion, do not waste your time and money with inexperienced or unprofessional PR experts. Invest in the best and work with Drew, who is, without a doubt, one of the most exceptional PR professionals I have ever had the pleasure of working with.

ANNA BAKER, FOUNDER OF SLEEPBAKER

 
 

Professional and very well connected in the media world! Would recommend for anyone looking to evolve their story and have it published by leading media outlets across Australia

CHRIS HEYDON, CO-FOUNDER OF LILLY’S LITTLE LUNCHBOX

 
 

I’ve been meaning to work with Drew over the past few years, but I was waiting for the right time to engage his PR services. That time came when the social media content I was producing as a defence lawyer  was picked up by Netflix for its documentary that looked at the circus revolving around the Johnny Depp versus Amber Heard trial. as the only Australian legal representative to be featured in the documentary, I knew this was the right time to engage Drew’s PR services.

Within 24 hours of engaging Drew, my story began to infiltrate every corner of Australian media. I was booked to appear on two breakfast television programs, the next day and online new story started popping up discussing take on this fascinating trial. I was most surprised by the amount of radio coverage I was able to receive. I love distilling the rule of law into an easy dialogue for the average Australian  to understand. I was able to do this in spades with the almost 20 radio interviews. I wholeheartedly endorse Drew and DL COMMS services for the passion he delivered with telling my story. 

 JAHAN KALANTAR, PARTNER OF EXECUTIVE LAW GROUP

 
 

Drew is an incredibly talented PR expert who has helped amplify 1000 Libraries’ voice to all corners of Australia & beyond. Drew isn’t just great at what he does, he is an absolute pleasure to work with. He’s someone who continuously prides himself in delivering results and helping good stories becoming great ones. Can’t recommend his services highly enough.

VINCENT PHAM, CREATOR OF @1000LIBRARIES

 
 

If you want the world to know about you... get Drew on your team: 5 stars.

CASSANDRA SASSO, FOUNDER AND CEO OF WANDER

 
 

WOW. Couldn't recommend Drew enough. You work directly with him the entire time, if things don't go to plan he will change and pivot until it does. I am truly and I mean truly blown away by the results he was able to achieve. On top of getting you what you want he is there to guide you along the way when you are unsure of how to handle things once they come.
I hope if anyone is on the fence they take this and work with him as he is the best in the business.
I cannot wait until our next project so we can work with Drew again.

ZAC LONDON, CO-FOUNDER, FRASE SKIN

 
 

Absolutely LOVED working with Drew. He helped us achieve such fantastic coverage and gave us the attention, training and initiative we had struggled to find previously elsewhere. Not only is Drew great at what he does, but he's a joy to work with and has a talent for pushing you out of your comfort zone...which is where the magic happens! Thanks so much Drew, we hope to work with you again soon.

SIAN MURRAY, CO-FOUNDER, PLEASANT STATE

 
 

Drew is the BEST in the biz. I’ve never worked with a PR company that is as diligent, proactive, and results-oriented as Drew's team. From day one, they have shown a deep understanding of our brand and industry, and have consistently delivered top-notch media placements and opportunities that have helped us grow our business and increase our visibility. Drew's team has also been incredibly responsive and easy to work with, always going above and beyond to ensure our needs are met and our goals are achieved. I highly recommend Drew and his team to anyone looking for a PR partner that truly cares about their clients success. They are simply the best in the business and refer all my friends and family to DL COMMS.

REEVA BOTHA, FOUNDER & CEO OF PURAU

 
 

Drew is a PR legend, we hit out campaign out of the park with him! Definitely recommend him for all your PR needs.

ACE REUNIS, FOUNDER, THREADHEADS

 
 

Drew is the best in the industry. He has really helped our business grow through planning our PR and media exposure. I would highly recommend Drew to any new or existing business looking to grow.

JOHN CONNOR, CO-FOUNDER & CHAIR OF EXTRASJAR