AUSTRALIA'S TOP PR AGENCY FOR EQUITY CROWDFUNDING

DL COMMS are the go-to agency for equity crowdfunding campaigns, with more than 50 campaigns under our belt and more than $43 million raised. Every year our client’s break records, with numerous campaigns in the top 10 Australian CSF raises each year, including Birchal’s own campaign which was the second fastest raise in Australian history and surpassed $3 million in one hour.

CHAPEL STREET PRECINCT

DL COMMS positioned Melbourne as Australia’s ‘toastie capital’ and organised a $10K Toastie Giveaway with the Chapel Street Precinct Association to build hype around the 2024 Chapel Champions Awards, achieving national coverage including with the Herald Sun, 7NEWS and Weekend Today.

PAIRE SOCKS

We landed an A Current Affair story by putting our client’s socks to the ultimate stink test, enlisting one of the world's great noses, Rob Geddes MW, to sniff the socks worn by 30 members of the Sydney Striders.

OLD YOUNG'S DISTILLERY

DL COMMS spearheaded the PR campaign for Old Young's Gin Distillery, which broke records as the largest ever alcohol crowd-sourced funding raise in Australian history.

MONTU

We orchestrated Montu’s crowdfunding campaigns, breaking Australian equity crowdfunding records and raising a combined total of $5.5 million.

WAGALOT

We conducted an Australia-wide survey, utilising quirky statistics to spark national conversations about the sensitive subject of dog poo and positioned Wagalot’s new hands-free dog poo holding device, the ‘DooLacky’, as the solution.

SICKY APP

Sicky App predicted the day after ANZAC Day leading into the weekend would be the biggest sick day of 2024 according to app statistics. DL COMMS leveraged this data to position Sicky App as a practical solution for employees needing sick leave certificates, achieving national TV, radio and online coverage, including with 7NEWS and Sunrise.

THE SNEAKER LAUNDRY

Eugene Cheng gave up his law career to clean shoes for a living and now runs a multimillion dollar empire exporting to 45 countries. When DL COMMS was enlisted to manage Sneaker Laundry’s campaign, it was last minute and Eugene was struggling to generate investor interest. However, DL COMMS took this unusual career pivot story and made it the impetus for massive media attention which resulted in a giant $900K equity raise.

PHILTER BREWING

Philter Brewing became whistleblowers by drawing attention to the anti-competition tactics Philter believed were jeopardising Australia’s independent beer culture. Philter’s leadership led to an astronomical $2.2 million equity crowdfunding raise, the most money raised for a brewery nationwide, which also enabled them to remain independent.

TRACKS MAGAZINE

DL COMMS positioned Tracks Magazine’s new reality TV show as 'the best job in Australia', achieving massive exposure ahead of the magazine’s Birchal equity crowdfunding raise with four TV news stories, multiple front-page print features, and national online and radio coverage.

SCRUB LAB

Scrub Lab disrupted Australia’s medical scrubs industry by producing fashionable yet durable garments. To promote the fashion-forward line, DL COMMS enlisted Australia’s hottest medical influencers to create a 12-month charity calendar. The story was covered by Nine News, Today, and Studio 10, with additional coverage achieved across radio, online and print.

THREADHEADS

We leveraged Threadheads iconic Dan Andrew's ‘Get On The Beers' t-shirt that gained cult status, as well as a unique origin story of the business being built above a brothel, to gain national media attention ahead of the company’s massive $2.2 million equity crowdfunding raise.

SLEEPBAKER

We landed an Australian Financial Review front page feature and secured appearances on The Morning Show by positioning Anna Baker as the leading sleep consultant for the babies of Australia’s top CEOs and celebrities, who can’t afford an off-day at work from a bad night’s sleep. DL COMMS promoted Anna’s latest baby clothing line that halves nappy changing time and positioned her training methods as the solution for parental sleep deprivation.

JAHAN KALANTAR

Sydney-based defence lawyer Jahan Kalantar’s appearance in global smash-hit Netflix documentary 'Depp v. Heard', as well as his social media prowess, were leveraged to achieve massive media attention following the show’s release. With less than 24 hours to turn this campaign around, DL COMMS secured national TV coverage, including appearances on Weekend Today, ABC TV News, and The Morning Show, as well as extensive radio, online and print exposure.

CPlusC

We helped small architectural firm CplusC force the state government’s hand to reveal its behind closed door deals with the redevelopment of Sydney’s iconic location Circular Quay. Our main goal was to lift the lid and create transparency - helping David beat Goliath.

NUTRI-GRAIN

2020 marked the 40th anniversary of the brand’s iconic partnership with the Ironman/Ironwoman series. With all sporting codes shutting down because of COVID, DL COMMS filled the news void by capitalising on this thirst for sport by ramping up the nostalgic nature of the ad series. Massive coverage was achieved across TV, Radio and Print & Online news.

DRIVE-IN ENTERTAINMENT AUSTRALIA

To launch Australia’s first COVIDsafe ‘Drive-In Concert’ DL COMMS insisted on recreating an actual event so the media could see first how live-performances could work in the Coronavirus era. Casey Donovan was used to test drive the concept and was a media drawcard, achieving 100+ pieces of coverage across TV, radio & news.

BACKFLIPS AGAINST BULLYING  

The founders of Backflips Against Bullying, Sam & Cynthia, perform anti-bullying programs based on acrobatics in schools. DL COMMS used their personal stories to position them as brand as authorities of anti-bullying tactics with huge success across TV, online and radio.

DR ZAC TURNER

DL COMMS’ on-demand press office works with Dr Zac to quickly turn topical medical stories in to news stories, where he is offered as expert talent. This has resulted in Zac becoming Today Extra’s resident TV doctor as well as a favourite among radio producers.

CHAPEL ST. PRECINCT

We turned PROVOCARÉ arts festival into a global news when Woolworths denied artist, Spencer Tunick, from using its carpark for a nude photoshoot. Results: 70% increase in ticket sales, 426% increase in web traffic and Woolies said yes!

EMBRACE YOU

2023 Australian of the Year and body image activist, Taryn Brumfitt, aimed to stop the self loathing many Australian women feel after giving birth. A syndicated opinion piece in News Limited’s mastheads on Mother's Day did the trick. This was followed by an unprecedented 9.5 minute interview on the Today Show wearing a bikini!

DR SCOTT LYONS – PSYCHOLOGIST

DL COMMS’ on demand press office established Dr Scott Lyon’s credentials with Australian media by promoting his world-renowned stress & trauma expertise. As a native New Yorker stranded in Australia due to COVID-19 lockdowns, his unique insights while still  on topics contextual to Australians.

WHIZZ
We implemented a business media strategy that established this on-demand cleaning company's reputation, resulting in a 50% month on month growth prior to its consumer launch

WORKFAST

We named January 27 as this year’s biggest sick day and positioned Workfast’s on-demand blue collar workforce as the ideal stop gap solution. The company’s CEO gave timely advice to employers and the resulting media unearthed multiple new high worth contracts.

NORTH BONDI SLSC
We worked with USA Today and Destination NSW to promote tourism and surf safety to over five million viewers – whilst wearing ‘budgie smugglers’!

DROWN

By tapping into the daily news cycle, this controversial movie harnessed national attention. It became the most-watched film in Mardi Gras' history.

CHAPEL ST. PRECINCT

We used a cheeky guerrilla marketing campaign to poke fun at NSW’s Premier and to lure Sydneysiders to Melbourne's premiere nightlife precinct. Nationwide TV, print, online and radio coverage resulted.