CLIENT: BY ME & CREW
OUTLET: 9HONEY STYLE
Pamela Yip changed the Aussie nail game with her creative approach to DIY nails. The nail guru became a social media sensation thanks to her company By Me & Crew and their quick hardening gel nail stickers. Yip has sold a staggering 70,000 sets in just the last year alone and has amassed a whopping 350 million views across her platforms.
While By Me & Crew's gel stickers are a DIY dream, co-founder Pamela Yip spoke to 9 Honey's Ella Rayment-Ward about one mistake many users make. Click the link to find out more.