CLIENT: MYPREMO
OUTLET: THE DAILY TELEGRAPH
Ice Cube has partnered with Australian tech start-up, MyPremo, to help artists take on streaming giants like Spotify, Apple, and TikTok by selling their content direct-to-consumer.
The renowned rapper and actor spoke to The Daily Telegraph's Mikaela Wilkes about the reasons he bought a “substantial stake” in the Aussie company. Click the link to find out more.