CLIENT: EXCEPTIONAL ALIEN
OUTLET: 7 NEWS
When you work hard to go on holiday, the last thing you want is to be caught off guard by a sham-online review. AI bots are now making the problem worse, able to bypass technology designed to weave out the genuine from the fake.
Justin Drape and Michale Canning (the co-founders of Exceptional Alien) and Maurice Terzini (from Bondi Icebergs) are interviewed by 7 News on how they’re partnering to combat such shams. Watch the report from Amy Clements via the link below.