CLIENT: LIVEN
OUTLET: THE AUSTRALIAN
Fintech and loyalty marketing platform Liven is going after Jack Dorsey’s Square with the launch of its own free payment terminal following a $152m acquisition spree over the past few months.
The Bill Tai-backed start-up on Thursday announced the launch of a terminal which has been embedded with the company’s loyalty marketing and “brand dollar” tools. It can automatically track customer credit card numbers and spending and give rewards to users.
Liven co-founder Grace Wong told The Australian she believed it was time an Australian homegrown alternative to Square – a popular US fintech supplying payment terminals nationwide – with lower fees landed in the market.