CLIENT: BEN SIMPSON
OUTLET: AUSTRALIAN FINANCIAL REVIEW
Crypto content business Collective Shift has banked $1.5 million at a $15 million valuation. Established in October 2020 by Ben Simpson, the seed funding comes from high-profile investors, which includes JPMorgan backed RNR Capital in San Francisco. Collective Shift’s impressive balance sheet of 7000+ members paying between $200 and $2000 a year was a key drawcard for the high profile investors in the seed round. Collective Shift has strategically developed an international cap table to help with its international expansion. JPMorgan backed RNR Capital (San Francisco) will add substantial value to Collective Shift via its experience in investing in to early stage Silicon Valley companies. Other high profile investors include Smorgan Capital (Australia), Petrock Capital (Singapore) as well as Family Offices & Angel Investors.