CLIENT: KELLOG’S NUTRI GRAIN
OUTLET: STUDIO 10
Stars from the AFL and NRL are getting behind a new Nutri-Grain campaign to reduce beach drownings this summer. A record 141 coastal drowning deaths occurred on Aussie beaches last year. Drownings are 3 – 4 times more likely to occur on summer public holidays, with men 9 x more likely to drown than women. There are fears the upcoming holiday break could be our deadliest summer yet. Geelong’s AFL Premiership winning captain, Joel Selwood, and Melbourne Storm star, Harry Grant, did a live-cross with Sunrise this morning to kick off the campaign for Kellogg’s and Surf Life Saving Australia