CLIENT: THE SNEAKER LAUNDRY
OUTLET: HERALD SUN
29 year old Eugene Cheng turned his back on a legal career to follow his passion for resurrecting dirty sneakers - 4 years and 29,000 sneakers later, Eugene and his Melb-based business, The Sneaker Laundry, have earned a whopping $1.2 million. With no real competitors, The Sneaker Laundry has taken the interest of global brands such as Nike, Converse, Indomie, Puma, and Dolce and Gabbana.
Check out this article published in the Herald Sun to find out more.