CLIENT: BUNSTERS
OUTLET: SYDNEY MORNING HERALD | THE AGE | BRISBANE TIMES | WATODAY
Perth woman Renae Bunster’s cheekily named S--- the Bed hot sauce has gone viral several times since its launch in 2015, gaining cult status in Australia and overseas.It has even topped the list of most popular hot sauces on Amazon, but even Ms Bunster couldn't predict the coronavirus-driven jump in sales across her range. Since the pandemic hit, Bunster’s sales doubled to about $400,000 or five tonnes of sauce. More than half of that was in the US.
She said as the pandemic wore on, people placed more value on Australian-made products using Australian ingredients. With that behaviour change in mind, Ms Bunster turned her attention to the rest of the condiment shelf and has launched a crowdfunding campaign to ride the wave of Australian-made popularity.
“We’re Australian, our sauce is made in Australia, by Australian people, using Aussie ingredients and our money stays on Aussie soil,” she said.