CLIENT: BUNSTERS
OUTLET: BUSINESS INSIDER
Fan favourite Australian hot sauce brand Bunsters has shot straight out of the gate in a round of equity crowdfunding, landing over $300,000 in the first week from fans of the brand – before the raise was even made public.The equity raise, which is handled by Birchal – the equity crowdfunding “sister platform” to Pozible – was initially launched privately to fans of the product. They ponied up $300,000 within a week, blitzing the initial goal of $100,000.
The reason for the capital raise is twofold, according to Bunster. Firstly, it is money to bolster production of the company’s core hot sauce product. Secondly, Bunster wants to expand the company’s product range, with the same ethos of Australian-made with Australian ingredients.