CLIENT: PRICELESS PRODUCTIONS & KNOBBY
OUTLET: THE COURIER MAIL
A SPOOF doco video poking fun at Aussies during isolation created by a Queensland underwear business has gone viral.The David Attenborough styled video called “Species of Isolators” makes fun of the types of people in lockdown: homeschooling parents, panic buyers, wine-o’clockers and podcast makers.
Owner of Knobby, Rob Rand told The Courier-Mail the goal was to provide lighthearted relief amid coronavirus, as well as taking a different approach to engage Knobby’s audience.