CLIENT: CHAPEL STREET PRECINCT ASSOCIATION
OUTLET: CHANNEL SEVEN NEWS
Chapel Street Precinct has recruited AFL Legend and Brownlowe Medalist, Dane Swan, as its official ambassador to educate Melburnians on supporting small businesses during the COVID-19 lockdown. Dane's larrikin, no-nonsense personality will be broadcasted in daily videos uploaded to social media. Dane will give hot tips and tricks on how Chapel Street's restaurants, bars, cafes, gyms and boutique retailers can be enjoyed online and in living rooms.
Chrissie Maus, GM of CSPA, sees Dane as the ideal ambassador. "He's a local and long been a great supporter of Chapel Street traders who will no doubt be thankful for his support."