CLIENT: PRONTO PILATES
OUTLET: BUSINESS NEWS AUSTRALIA
Pronto Pilates, a Perth-based company that operates a virtual trainer network of Reformer Pilates studios nationally, has raised $1.64 million through an equity crowdfunding campaign that is among the largest undertaken in Australia this year. The crowdfund, via the OnMarket platform, attracted 488 new investors who have backed the business model of “teacher-less” Reformer Pilates classes that are run in-studio via qualified instructors on screen.
Co-founder Steve Anson spoke with Justin Fris from Business News Australia about Pronto’s incredibly successful equity raise and how it will accelerate the business’ future growth. Click the link to read more.