'My first time at teacher-less pilates: There is a soothing quality to the digital instructor’s voice, like an early childhood educator or a cult leader’

CLIENT: PRONTO PILATES

OUTLET: THE GUARDIAN

With 15 branches across Australia and plans to open 1000 studios by 2028, Pronto Pilates is taking over the country. Pronto prides itself on being teacher-less: instead of following a human instructor, members swipe in for a 45-minute virtual session featuring pre-recorded demonstrations by a digital teacher.

DL COMMS client Pronto Pilates featured in The Guardian after culture producer Michael Sun attended one of its three Sydney branches, where the on-trend exercise is offered at a fraction of the usual cost. Click the link to read more about Michael’s experience.