CLIENT: LYKA
OUTLET: AUSTRALIAN FINANCIAL REVIEW
It’s a dog-eat-dog world in retail with a slew of companies handing down profit warnings as consumers feel the pressure, grappling with the higher cost of living. There is one outlier: pet care in Australia is doing robust business, but can this last?
Australians love their pooches (and cats, and other furry and feathered friends) – pet owners spend at least $16 billion annually to keep their extended family fed, in top health, insured, groomed and accessorised.