CLIENT: MAVEN DATA
OUTLET: AUSTRALIAN ASSOCIATED PRESS (AAP)
Major independent wins shocked Australia at large this election but DL COMMS client and data analyst, Maven Data, already saw it happening. By analyzing behavioural interactions online on websites, blogs, and social media, Maven Data was able to predict voter sentiments... especially the negative sentiment towards the now ex-Prime Minister Scott Morrison and Australians’ disillusionment with major parties.
Maven Data’s Elisa Choy spoke to Australian Associated Press (AAP) about the voter sentiment that led to these independent wins. Click the link below to know more!