CLIENT: EMOTIONS
OUTLET: NEWS.COM.AU
A mum’s life was ‘thrown upside down’ when her niece took her own life during the height of the city’s first lockdown when the pandemic hit but it led to a business idea that she hopes will change lives. Rochelle Rich was faced with explaining the tragedy to her son and wanted to find a visual chart that would help him understand emotions and feelings. It led to her working with a graphic designer to create a simple emotions chart for people going through similar circumstances and she realize it wasn’t only her son that would benefit from it.
The 36-year-old then created her business called Emotions where she decided to place the chart on the packaging of toilet paper and sell it. Launched in March 2021, Emotions has now clocked up 5000 individual sales, are on track for 800 subscribers next month and have an average spend of $92 per order.