CLIENT: CHAPEL STREET
OUTLET: THE GUARDIAN, HERALD SUN, 9 NEWS, NCA NEWSWIRE, NEWS.COM.AU, REUTERS, THE AGE, ABC MELBOURNE, THE TODAY SHOW, BUSINESS NEWS AUSTRALIA & AL JAZEERA
DL COMMS client, Chapel Street Precinct, is currently crusading for small and medium sized businesses across Australia to be compensated due to the devastating impact the Omicron wave is having on staffing levels and the ability to trade. Despite isolating at home with Covid herself, General Manager Chrissie Maus, spent her first two days back at work ringing a large sample of Chapel Street’s 2,200 businesses to measure the toll on staffing levels – conservative estimates place one third of all staff are off sick with Covid – some businesses reporting figure of 80-100%. With these alarming statistics, DL CCOMMS and Chapel Street went to the media to demand government support for its traders.
The media interest was instant and widespread and included; The Guardian, Herald Sun, 9 News, NCA Newswire and news.com.au, Reuters, The Age, ABC Melbourne, The Today Show, Business News Australia. The story was even picked up by global media outlets such as Al Jazeera. Following this blanket coverage, government payments to business will be a discussed topic at today’s National Cabinet meeting in Canberra.