CLIENT: KNOBBY UNDERWEAR
OUTLET: 7 News, Perth Now, The Herald Sun
An Aussie underwear label has crunched the numbers and discovered that dad-bods are on the rise as people gain a few covid-kilos. DL COMMS client, Knobby Underwear, wants to FLIP your thinking and encourage all men to be their best #BlokeBeautiful. Why, because you don’t have a dad-bod you have a RAD bod. As many men across the country have battled with job losses, homeschooling, and have been unable to play sport with their mates, it’s not surprising to see dad-bods trend upwards. To drive home the #BlokeBeautiful mantra, Knobby Underwear has recruited some well-known Aussie men, like comedian Lehmo, to rein in the body shaming men have endured for years.
Check out Knobby Underwear on 7 News, PerthNow and The Herald Sun to see Aussie men reclaim their power and be #BlokeBeautiful
