CLIENT: MR YUM
OUTLET: INDUSTRY OBSERVER
As the live entertainment and hospitality industries awaken from an enforced slumber, one Australian startup moved into a sweet, strategic position. Mr Yum, a Melbourne-based tech business that specialises in QR Code food ordering at pubs and restaurants, is applying the same technology for live concerts and music festivals. If the proof is in the pudding, then a handful of artists and music industry players have had a taste.
ARIA Award-winning electronic music trio Rüfüs Du Sol, along with Untitled Group, UNIFIED Music Group, San Antonio Spurs and Boomers star guard Patty Mills, and others, have joined other investors to the tune of $11 million in post seed funding for Mr Yum.