CLIENT: GOOD EMPIRE
OUTLET: THE AUSTRALIAN
Investors appear to be behind Andre Eikmeier's start-up Good Empire which has attracted $605,000 in equity funding through Birchal crowdfunding.
Mr Eikmeier says 58 per cent of the investors are women and "they are also investing larger amounts than their male counterparts".
"Having been involved in the start-up world for over a decade now, I know the imbalance and how far we have to go to empower female founders and investors, and I know some good women and organisations working on this.
“To see us not only at 58 per cent of investors identifying as women, but also at 66 per cent of the funds raised from women – it’s awesome, and promising."