CLIENT: PERTH TOMATO FESTIVAL
OUTLET:PERTH NOW
Have you ever walked into a supermarket and seen a pristine display of ripe, red tomatoes, only to take some home and discover the plastic bag you carried them in would taste better? The mystery of why supermarket tomatoes can look so good and taste so terrible is no mystery at all to Murdoch University associate professor of food science and nutrition Vicky Solah.
“I think it’s kind of the McDonald’s transformation of tomatoes, so they fit into the bun, that has had an influence.”
This humble fruit, which everyone thinks is a vegetable, will be celebrated on Saturday at the inaugural Perth Tomato Festival, to be held in association with the Serpentine Jarrahdale Farmers’ Market in Mundijong.