CLIENT: GOOD EMPIRE
OUTLET: THE AUSTRALIAN
Adelaide-based entrepreneur Andre Eikmeier co-founded Vinomofo in his Adelaide garage and turned it in to a global success story now worth over $100m, and he‘s now turned his focus to his next venture – a tech platform taking inspiration from the ‘ice bucket challenge’ and viral TikTok videos.
Mr Eikmeier says his new app, Good Empire, is – in his own words – about ‘gamifying good humaning’. He said his app is focused on tackling global apathy toward saving the planet and human rights by encouraging its users to create TikTok-like challenges around a social cause.
He said he’s taken inspiration from the ’ice bucket challenge’ that raised an estimated $220m to tackle motor neurone disease.