Lachy ‘The Geek’ stops traffic modelling Knobby Underwear

CLIENT: KNOBBY

OUTLET: KIIS BREAKFAST - KYLE AND JACKIE O’

Australia’s favourite geek, Lachy Mansell made his debut as an underwear model for DL COMMS’ client, Knobby, by parading down Parramatta Road during peak hour. The event was drawing attention to Australia’s biggest underwear sale ever - where Knobby sold 50,000 undies for only $1 each.

Lachy chats with Kyle and Jackie O about his foray into the underwear modelling world for our client Knobby Underwear. Click the link below and listen to the audio.