CLIENT: PAWBA
OUTLET: 7NEWS AUSTRALIA
DL COMMS set up an exclusive with Channel Seven News across the country for the launch of the world's first exclusive ride-sharing service Pawba. It doesn't matter if your pet has fur, scale or feathers, this is the new, safe option to get your pet from A to B.
“My lightbulb moment for Pawba occurred three and a half years ago when I saw a St Bernard sitting in the front seat of a Toyota Camry - happy as Larry! Said Terry Butts, CEO of Pawba. “It got me thinking - our furry friends need us to go the extra mile when it comes to transport and the existing services out there just don’t cut it. Pets are our most cherished family members and the current rideshare players treat them as an afterthought or ignore them altogether.