CLIENT: BUNSTERS
OUTLET: NEWS.COM.AU
Renae Bunster’s hot sauce empire rakes in millions every single year – but you’ll never find her popular products at your local Coles or Woolies.However, she realised she couldn’t go down the traditional route of approaching supermarket juggernauts Coles and Woolworths due to her signature product’s “too naughty” name – Sh*t the Bed Hot Sauce – which she joked would leave customers “fainting in the aisles”.
Instead, the Perth mum sidestepped the major retailers and sold her cheeky range online and via IGAs and butchers.Since launching her business from her own kitchen, sales have doubled every year and now, it rakes in more than $1 million annually.