CLIENT: BUNSTERS
OUTLET: SMART COMPANY
A Perth-based hot sauce business with a global cult following has raised over $400,000 through an equity crowdfunding campaign, following a sales spike during the COVID-19 pandemic.
Back in 2012, hot sauce lover-turned-entrepreneur Renae Bunster set out to create a healthier source of spice, using Aussie-grown fruits and veggies wherever possible. Bunsters’ flagship Shit the Bed Hot Sauce has been the number one selling hot sauce on Amazon in the US, and that plus three other products are on the shelves in 600 independent supermarkets around Australia. The business now generates about $1 million in revenue every year.
And even during the COVID-19 crisis, and the economic hardship that has come with it, the business is growing. In March 2020, sales were up 100% compared to the same month last year.