CLIENT: CHAPEL STREET PRECINCT ASSOCIATION
OUTLET: MONEY MAGAZINE
The Chapel Street Precinct Association has launched Chap Drive Thru to help stay open in tough times and give consumers a new way to pick up their takeaway. More than 200 cafes and restaurants across South Yarra, Prahran and Windsor, which make up Australia's largest retail and entertainment precinct, have created the world's largest drive-thru at 2.8km.
Takeaways and delivery orders have been part of the Australian restaurant landscape since COVID regulations came into force in March. But Chapel Street Precinct Association (CSPA) general manager Chrissie Maus says delivery apps take a disproportionate percentage of sales which is hurting local restaurateurs.