CLIENT: CHAPEL STREET PRECINCT ASSOCIATION
OUTLET: MUMBRELLA
Melbourne’s Chapel Street shopping precinct marked International Women’s Day with a campaign that shows women “being unapologetic with their life choices”.
The campaign consists of four spots that show women receiving Botox, getting unusual hair styles, indulging in food and a night out with their friends.
Chapel Street Precinct Association general manager, Chrissie Maus, said that the campaign reflects the idea that there is no room for outdated attitudes against women’s choices.
“Women have been made to feel embarrassed by their life choices and bodies for centuries, there’s no room for that outdated way of thinking in Chapel Street Precinct,” Maus said.