CLIENT: CHAPEL STREET PRECINCT ASSOCIATION
OUTLET: AD NEWS
A bold and eyebrow-raising campaign that shows women being unapologetic with their life choices is being rolled out by Australia’s leading shopping precinct to commemorate International Women’s Day on March 8.
The campaign by Melbourne’s Chapel Street Precinct entitled ‘SO CHAPEL’, celebrates women who adore outrageous hairstyles, aren’t embarrassed by their gluttonous adoration of food, love to party at any age and unashamedly flaunt their love of cosmetic enhancement.