CLIENT: SPEEDFIT
OUTLET: PEDESTRIAN TV
When I was about 14, I remember going to a friend’s house where she showed me this black pad thing you could strap to your stomach and it would give you a six pack. The idea was that it would send electronic pulses through your abs and work them out without you doing a single thing. I think her parents bought it off the telly.
Obviously, sitting down and sending electric currents through your flesh is hardly the way to a six pack, but the memory of giving it a go has never left me. So when the opportunity came up to trial something called Electronic Muscle Simulation (EMS), that’s immediately where my mind went.