CLIENT: DEMAND.FILM
OUTLET: THE AUSTRALIAN FINANCIAL REVIEW
The team that brought cinema-on-demand platform Tugg to Australia have relinquished their local licence, instead launching their own platform Demand.film.
The new website, which like Tugg will let Australians experience niche films and documentaries on the big screen via a crowdfunding model, is international from the outset and co-founder David Doepel says it is adding innovations to the platform involving blockchain technology, integrations with major cinemas and the use of social media influencers to help promote the films.
It allows users to buy tickets to local and overseas films that haven't been picked up by Australian cinemas. The film is only screened if enough tickets are sold to cover the costs.