CLIENT: UNSTOPPABLES
OUTLET: BUSINESS INSIDER
It’s at the end of the earth, in Antarctica, where multi-millionaire and entrepreneur Julio De Laffitte hopes 117 Australian business people will be inspired with new ideas.
Next January he’s flying some of the country’s smartest entrepreneurs to Antarctic waters, where they’ll be met by a chartered boat that will take them on an adventure which has to be one of the harshest-ever backdrops for a brainstorm.