14-year-old Aussie CEO launches HiPages of cake-making

CLIENT: GOT CAKEY

OUTLET: SUNRISE

Blayz Meredith made a name for himself as Australia’s youngest CEO at just eight years old when he was earning $1000 a weekend hosting slime-making parties. Fast forward six years, he is now on the precipice of disrupting the global cake industry by launching an Australian first platform and app, Got Cakey, connecting Australia’s best home bakers with people in desperate need of Instagram-worthy cakes for special celebrations.

Got Cakey founder Blayz Meredith and his mum/co-founder Jay Curtin spoke to Sunrise about his second game-changing business venture. Click the link to find out more.

New data reveals 1900% surge in Aussie men painting their nails over the past two years

CLIENT: BY ME & CREW

OUTLET: TODAY

Australia’s top ‘hand supermodel’, with more than 300 million views across Tik Tok and Instagram, Pamela Yip, has revealed the social media and sales data from her prolific nail brand that proves Aussie men are falling in love with painted nails. According to data from Pam's company, By Me & Crew, which went viral on social media after introducing quick hardening gel nail stickers to Australia, there has been a 1900% increase in men buying her stick-on nails over the past two years. And that’s data from 70,000 manicures! Let’s hear it for the boys!

By Me & Crew co-founder Pamela Yip spoke to Channel 9's Today show about the latest trend in male self-care. Click the link to see how sexy Karl Stefanovic looks with his new nails!

The Sneaker Laundry founder reveals how DL COMMS’ good PR led to a $900k crowdfunding raise

CLIENT: THE SNEAKER LAUNDRY

OUTLET: THE BIRCHAL PODCAST

Melbourne entrepreneur Eugene Cheng came to Drew Lambert of DL COMMS one day before his niche shoe-cleaning business, Sneaker Laundry, was set to launch its equity crowdfunding raise via Birchal. Drew took on the near-impossible task and Eugene was talking about his business on Channel 7 News and Sunrise two days later!

"The same day [I came to Drew] he put a release out and went to town. He got us on literally every major outlet possible... whatever you can think of, he got us on. Our EOY went from 200 responses to 2000 responses. So, I think it would've been a $100k raise compared to a $900k raise if it wasn't for good PR," said Sneaker Laundry founder Eugene Cheng, who spoke to The Birchal Podcast's Michael Furey about how strategic public relations played a pivotal role in his successful crowdfunding raise.

Click the link to watch the full podcast episode on YouTube.

New drone technology to help protect at-risk Australians next bushfire season

CLIENT: ENDEAVOUR ENERGY

OUTLET: 7 NEWS

We're not out of the woods yet for this bushfire season but guarding against the next is set to become easier thanks to new technology. Autonomous drones are scoping out potential hazards posed by high voltage power lines in bushfire prone areas.

Endeavour Energy's Michael Ryan spoke to Channel 7's Tom Sacre about the new technology. Click the link to find out more. 

Crowd-sourced funding steady at $71m as food & beverage, female-founded startups rise

CLIENT: DL COMMS

OUTLET: BUSINESS NEWS AUSTRALIA

Woohoo - DL COMMS is proud to announce its PR campaigns were responsible for three of the top 10 highest grossing equity crowdfunding raises, and four of the top five highest raises from all female-identifying founder teams in Australia in 2023!

The following is from Business News Australia’s report on the 2023 year for equity crowdfunding.

Despite a 58 per cent decline in venture capital funding in Australia last year, a new industry report shows resilience for the crowd-sourced funding (CSF) sector which remained steady at $71 million as investors poured into food & beverage startups, cannabis and more female-founded businesses.

The latest CSF Yearbook 2023 prepared by Birchal shows that while the number of CSF raises declined by 11 per cent at 82, the total funding raised was down by just 2 per cent with a similar volume of participants compared to 2022.

This result was aided by Birchal's 'busiest quarter ever' at the end of 2023, including its own $2.4 million raise.

Game-changing solar air conditioning unit to solve electricity crisis for regional Australians living off the grid

CLIENT: SOLAR AC/DC

OUTLET: WIN TV

In an exciting development for Australians hurting from sky high electricity prices, a cutting-edge solar-powered air conditioning unit is set to redefine home cooling with the potential to save families $1-3,000 each year. DL COMMS client, Solar AC/DC, reveals the Quick Connect Solar AC/DC air conditioning unit is a game-changer for people living ‘off grid’, where air-conditioning has been an impossible dream.

Solar AC/DC’s Rob Miravet spoke to WIN TV’s Sophie Norris about the innovative cooling unit.

‘No one around, no one can see you’: The rise of pod holidays

CLIENT: WANDER

OUTLET: SYDNEY MORNING HERALD

Ever dreamt of going to sleep and waking in the middle of an enchanted forest with no-one else in sight? Or settling down in a comfy king-sized bed right on a beach with the waves almost lapping your front door?

They may sound mere flights of fantasy but, today, they’re actually not. An increasing number of simple, eco-friendly cabins are popping up in remote beauty spots as pod-mania sweeps the land.

Patricia Beckett knows all about that. She and her husband recently booked a WanderPod for a two-night break on Kangaroo Island and found the experience mesmerising.

Khloe Kardashian is a fan of Aussie exercise device that helps fix knee pain

CLIENT: SLANTBOARDGUY

OUTLET: BODY+SOUL

If you follow Khloe Kardashian, the ‘sporty spice’ of the bunch, you’re likely faced with clips and pictures of her intense daily workout routine on Instagram every time you open the app.

Watching the reality star tone up the very assets her family has built an empire on, it’s hard not to feel inspired. But while replicating most of Kardashian’s professional-grade home gym (and hiring a few handy full-time trainers) may be exponentially out of your budget, there’s one thing you can effortlessly get your hands (and feet) on.

‘Why am I so anxious about my Christmas party?’

CLIENT: DR. REBECCA RAY

OUTLET: NEWS.COM.AU

The lead-up to Christmas can be one of the most stressful times of year, particularly if you get anxious socialising.

But what is social anxiety? Clinical psychologist Dr Rebecca Ray – known as Dr Beck – helps a reader unlock why they may feel so anxious during silly season.

GIMMICK OR GADGET?

CLIENT: SLANTBOARDGUY

OUTLET: A CURRENT AFFAIR

NBA superstars Le Bron James and Rudy Gobert, rugby league legend Cameron Munster, and professional surfer Bethany Hamilton are just a few of the big names touting the benefits of a new health and wellness invention, built in a Gold Coast backyard.

The slant board is a simple but increasingly popular piece of equipment, designed by Queensland tradie Nathan Grant.

The idea sparked at a fitness camp, when a knee and ankle injury flared up, preventing the gym-buff from participating.